Why Won’t Victoria’s Secret Hire Kim?

Throughout the years, Victoria's Secret has established itself as one of the most prominent and influential lingerie brands in the fashion industry. Known for it’s glamorous and extravagant runway shows, the brand has been a symbol of beauty and seduction. However, amidst it’s immense success, questions have arisen regarding the lack of diversity in the models they hire. One notable individual that’s been overlooked by Victoria's Secret is none other than Kim Kardashian. Despite her massive following and undeniable influence in the fashion and beauty industry, the renowned brand seems hesitant to extend an offer to the socialite and entrepreneur. This raises the question: why won't Victoria's Secret hire Kim? Is it due to her unconventional rise to fame, her outspoken personality, or perhaps is it simply a missed opportunity for the brand to tap into an even broader customer base? Nonetheless, the exclusion of Kim Kardashian from the Victoria's Secret roster remains a topic of intrigue and speculation, leaving fashion enthusiasts and fans of this iconic brand wondering what truly lies behind this decision.

What Are the Unethical Issues With Victoria’s Secret?

Victorias Secret, a prominent lingerie brand, has long been facing criticism for it’s unethical labor conditions. Victorias Secrets labor conditions have been given a Not Good Enough rating. One significant issue revolves around the absence of labor standards certification within it’s supply chain. This means that the brands workers aren’t guaranteed essential rights, including health and safety protections. Additionally, the lack of transparency displayed by Victorias Secret is a cause for concern. The brand received a meager 21-30% score in the Fashion Transparency Index, indicating a limited level of openness about it’s practices.

The absence of labor standards certification raises ethical concerns. Workers within Victorias Secrets supply chain may face exploitative conditions, such as inadequate wages, excessive working hours, and unsafe environments. These conditions can lead to physical and mental health issues, showing a disregard for worker well-being. Furthermore, the absence of certification indicates a failure to ensure fair labor practices, including the right to unionize and collectively bargain.

Body Image and Diversity: Explore the Criticism of Victoria’s Secret for Promoting an Unrealistic and Narrow Beauty Standard, and the Lack of Diversity in Their Advertising Campaigns and Runway Shows.

  • Impact of Victoria’s Secret on body image perceptions
  • Unrealistic and narrow beauty standards perpetuated by the brand
  • Lack of diversity in Victoria’s Secret advertising campaigns
  • The negative effects of homogeneous runway shows
  • Criticism of Victoria’s Secret’s limited representation of body types
  • Exploring alternative beauty standards and promoting body diversity
  • Call for broader inclusivity and representation in the fashion industry
  • Efforts made by other brands to embrace diversity and body positivity
  • The evolving conversation around body image in the media

While many fashion brands have embraced inclusivity and diverse body types, Victoria’s Secret has received criticism for it’s lack of representation when it comes to plus size models. Ed Razek, chief marketing officer at the renowned lingerie brand, has openly expressed his refusal to feature women larger than a size eight in their shows. Despite considering the notion, Victoria’s Secret concluded that the public simply had no interest in this shift towards inclusivity.

Why Does Victoria Secret Not Have Plus Size Models?

Many critics and individuals within the fashion industry have questioned why Victorias Secret doesn’t include plus-size models in their shows and campaigns. Ed Razek, the chief marketing officer at the brand, has provided some insight into this controversial decision. Despite potential shifts in societal attitudes and increasing demand for diverse body types in mainstream media, Razek firmly stands behind the exclusion of women larger than a size eight from their shows.

Razek argues that the brand has considered the idea of including plus-size models, but ultimately rejected it based on their perception of public interest. He claims that extensive market research and feedback from consumers have indicated a lack of demand for this representation. However, this stance has faced considerable backlash, with critics arguing that it perpetuates harmful beauty standards and excludes a significant portion of the population.

Moreover, Victorias Secrets marketing strategy has traditionally focused on presenting an aspirational image of the “Victorias Secret Angel.”. These models epitomize a specific body type, often associated with fantasy and luxury. By adhering to this narrow standard, the brand creates a sense of exclusivity and desire among consumers. This approach may be why Victorias Secret has been hesitant to break away from their long-established image.

Source: Why Victoria’s Secret still refuses to include plus-size women …

Victoria’s Secret shocked fans in 2019 by cancelling it’s famous fashion show after facing criticism, scandal, and declining sales. However, after a much-needed brand revamp, the lingerie retailer is set to make a grand return to the runway in 2023.

Is Victoria Secret Going Out of Business in 2023?

However, the brand has undergone major changes since then, including the hiring of a new CEO and a complete rebranding effort. These changes, along with increased diversity and inclusivity in it’s marketing campaigns, have breathed new life into the brand. As a result, Victorias Secret is looking to bring back it’s iconic fashion show in 2023.

By showcasing it’s latest lingerie collections on the runway, the company hopes to capture the attention of consumers and reignite their passion for the brand. Additionally, the fashion show provides a platform for Victorias Secret to showcase it’s commitment to diversity and body positivity, addressing past criticisms about it’s lack of inclusivity.

Furthermore, the COVID-19 pandemic has presented additional challenges for brick-and-mortar retailers. Store closures, supply chain disruptions, and shifts in consumer behavior have all impacted the industry, including Victorias Secret. The company will need to navigate these obstacles and effectively leverage it’s online presence to thrive in the post-pandemic world.

The Impact of the New CEO and Rebranding Efforts on Victoria’s Secret’s Financial Performance

The appointment of a new CEO and the implementation of rebranding strategies have had a significant impact on Victoria’s Secret’s financial performance. These changes have resulted in positive outcomes for the company, as seen through improved sales and increased profitability. The new CEO has introduced fresh ideas and strategies, revitalizing the brand and attracting a wider customer base. The rebranding efforts have successfully modernized Victoria’s Secret, making it more appealing to consumers and aligning it with current market trends. Consequently, these initiatives have positively influenced the company’s financial performance, leading to growth and success.

The cancellation of the Victoria’s Secret Fashion Show in November 2019 served as a tipping point for the struggling brand. Several controversies, such as the revelation of the late Jeffrey Epstein’s ties to the company and declining sales, had already tarnished it’s image. Additionally, concerns over body image representation further fueled the downward spiral. As a result, industry insiders and critics began to question the future of Victoria’s Secret, wondering if the iconic lingerie retailer was truly on the brink of irrelevance.

Is Victoria Secret Finished?

Victorias Secret, once the epitome of glamorous lingerie and a staple in the fashion industry, has encountered numerous challenges that have led many to question if the brand is nearing it’s end. November 2019 marked a significant turning point for Victorias Secret when the highly anticipated Victorias Secret Fashion Show was abruptly canceled. This decision came amidst a whirlwind of controversies that had plagued the brand for some time.

One of the prominent factors that contributed to Victorias Secrets downfall was the revelation of former corporate CEO Les Wexners close ties to the late Jeffrey Epstein, a disgraced mogul who faced charges of sex trafficking of underage girls. This association led to intense public scrutiny and damaged the brands reputation significantly. Consumers and critics alike voiced their concerns about the ethical implications of supporting a brand with such ties.

Additionally, declining sales became a noticeable issue for Victorias Secret. As societal preferences shifted towards a more inclusive and body-positive narrative, the brand struggled to keep up. The companys use of unrealistic beauty standards and limited size ranges became increasingly out of touch with the evolving consumer demands. Competitors embraced inclusivity, offering diverse sizes and gender-inclusive options, which further highlighted Victorias Secrets failure to adapt.

Body image issues also began to plague the brands image. Critics argued that Victorias Secret perpetuated unrealistic and unattainable beauty ideals, which led to body insecurities among it’s female customers. As the conversation around body positivity gained prominence, consumers gravitated towards more empowering and inclusive lingerie brands that celebrated diversity in body shapes and sizes.


In conclusion, the decision not to hire Kim by Victoria's Secret can’t be necessarily attributed to a specific factor or a single reason. While qualifications and experience are important considerations for any job, the notion of beauty and body standards within the fashion industry has a significant influence as well. The complex dynamics of the industry, coupled with the brand's marketing strategy and internal policies, may have played a role in their hiring decision. Discrimination and bias, whether conscious or unconscious, may also be factors that contribute to the underrepresentation of certain individuals. Ultimately, it’s crucial to strive for a fair and inclusive hiring process that values diversity and challenges traditional notions of beauty, enabling a more representative workforce in the fashion industry.