When Does Victoria’s Secret Get New Bra Colors?

Victoria's Secret, the renowned lingerie brand, has always been synonymous with femininity, elegance, and confidence. With it’s extensive range of bras, it constantly strives to cater to every woman's needs and preferences. While Victoria's Secret provides an array of bra styles, ranging from push-up to bralettes, one question that frequently arises is, "When does Victoria's Secret introduce new bra colors?" Understanding the cravings of their fashion-forward customers, Victoria's Secret regularly unveils fresh and exciting bra colors to keep up with the ever-evolving trends and desires of women worldwide. These captivating new shades, carefully crafted and curated, not only accentuate women's natural beauty but also allow individuals to express themselves with a touch of allure.

What’s Going on With Victoria’s Secret?

Victorias Secret, a brand once celebrated for it’s glamorous lingerie and annual fashion show, has found itself in a long-standing battle to regain it’s lost reputation. The troubles began around four years ago when the company faced severe backlash for it’s non-inclusive practices and limited representation of diverse body types. Consumers and activists alike raised their voices against the lack of body-positive models in Victorias Secrets advertising campaigns and runway shows.

In response to this mounting pressure, the company announced in 2021 that it would discontinue it’s iconic group of supermodels called the “Angels.”. The Angels had been the face of Victorias Secret for many years, embodying a narrow and arguably unrealistic standard of beauty. The decision to terminate this tradition was seen as a step towards a more inclusive future for the brand.

PINK, a lingerie and apparel line by Victoria’s Secret, offers a different style and target demographic compared to their main line. While their bras have a band that fits like any Victoria’s Secret bra, the difference lies in the cup coverage – PINK bras provide a flirtier and more revealing Demi cut.

How Is PINK Different From Victoria’s Secret?

PINK bras are designed to offer a more playful and daring look compared to Victorias Secrets other bra collections.

In terms of target demographic, PINK specifically caters to younger women aged 13 to 22, offering a line of lingerie and apparel that’s designed to appeal to this age group. This sets PINK apart from Victorias Secrets main line, which caters to a broader range of women.

PINKs unique branding and marketing strategy further differentiates it from Victorias Secret.

Additionally, PINK offers a range of products beyond just bras. They’ve expanded to include loungewear, sleepwear, activewear, and accessories, providing a comprehensive line of merchandise for their target audience.

Comparison of PINK and Victoria’s Secret Marketing Strategies

PINK and Victoria’s Secret are two popular lingerie brands known for their distinct marketing strategies. While PINK targets a younger, college-aged demographic with a more casual and fun approach, Victoria’s Secret focuses on a more sophisticated and glamorous image aimed at an older audience. These differences in marketing tactics help each brand establish a unique identity and resonate with their target customers.

Now let’s discuss the return policy at Victoria’s Secret, where you can conveniently return your unwanted lingerie, swimwear, and bras. Unlike other stores, Victoria’s Secret doesn’t impose any restrictions on returning these items, providing customers with flexibility and convenience in their shopping experience.

Does Victoria Secret Let You Return Old Bras?

When it comes to returning items, Victorias Secret sets itself apart by offering a generous return policy that allows customers to return lingerie, swimwear, and bras. This inclusive policy ensures that customers are able to shop with confidence, knowing that they’ve the option to make returns if needed.

The ability to return bras is particularly noteworthy, as many other retailers typically enforce strict no-return policies on intimate apparel. This flexibility allows customers to experiment, explore different sizes and styles, and ultimately find the perfect bra that suits their individual needs and preferences.

By allowing returns on lingerie, swimwear, and bras, they provide their customers with peace of mind and the freedom to explore different styles and sizes. This inclusive approach demonstrates their commitment to customer satisfaction and reinforces their reputation as a brand that’s dedicated to empowering and celebrating individual beauty.

Source: Victoria’s Secret Return Policy – The Krazy Coupon Lady

Who owns Victoria Secret in 2023 remains uncertain as the retail landscape is constantly evolving. L Brands has traditionally been the primary owner of the iconic American lingerie retailer, but with the rapid changes in the industry, there could be a possibility of new ownership or partnerships in the future.

Who Owns Victoria Secret in 2023?

As of 2023, the ownership of Victorias Secret remains under L Brands, a well-established corporation in the womens personal care and beauty industry. L Brands, previously known as The Limited, Inc., has had a significant presence in the retail market for several decades. Founded in 1963 by Leslie H. Wexner, L Brands has successfully grown and expanded it’s portfolio to include various renowned brands.

Beyond lingerie, they’ve diversified their offerings to encompass a broader spectrum of fashion, beauty, and personal care products. This strategic expansion has allowed them to stay relevant in an ever-evolving retail landscape.

Their iconic fashion shows have continued to captivate audiences, showcasing their latest collections and further solidifying the brands status as a leader in the lingerie industry.

In a dynamic market, acquisitions, mergers, and restructuring can occur, potentially altering the ownership landscape of various retail entities.

Despite facing a decline in revenues for both the fourth quarter and the full-year 2022, Victoria’s Secret, the renowned lingerie giant, continues to navigate the market in search of profitability. With an annual revenue reduction of 6% to $6.344 billion, the company must now explore strategies and innovations to regain it’s competitive edge and secure it’s long-term success.

Is Victoria’s Secret Still Profitable?

Despite experiencing a decline in revenues, Victorias Secret continues to be a profitable lingerie giant in the fashion industry. The company generated $6.344 billion in revenues for the full-year of 2022, representing a 6% decrease compared to the previous year. This decline was further reflected in the fourth quarter of the same year, where Victorias Secret experienced a single-digit revenue decline, ending on January 28.

However, it’s important to note that a single-digit decline in revenue doesn’t necessarily indicate a significant downfall for a company of Victorias Secrets caliber. While the decrease in revenue may be a cause for concern, it doesn’t necessarily translate to overall unprofitability.

The success of Victorias Secret can also be attributed to it’s marketing strategies, celebrity collaborations, and loyal customer base. The brand has successfully built an image of luxury and sophistication, which continues to attract customers regardless of market fluctuations.


With each new collection, the brand consistently manages to surprise and delight customers with an extensive range of vibrant and elegant colors. The unveiling of fresh hues not only allows women to express their individuality but also complements and enhances their unique styles and preferences. Whether it’s a subtle pastel shade or a bold and daring tone, Victoria's Secret remains a front-runner in providing an extensive selection of fresh and trendy bra colors throughout the year. Keep an eye out for their latest releases as they continue to redefine the world of intimate apparel.